Understanding the influencing mechanism of users’ participation in live streaming shopping: A socio-technical perspective

INTRODUCTION: In live streaming shopping, exploring the influencing mechanism of consumers’ participation is an important prerequi site for understanding consumer behavior in social commerce activities. The purpose of this study is to explore the relationship betw een technological and social factor...

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Detalles Bibliográficos
Autores principales: Dong, Xueyan, Liu, Xu, Xiao, Xuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9880544/
https://www.ncbi.nlm.nih.gov/pubmed/36710761
http://dx.doi.org/10.3389/fpsyg.2022.1082981

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9880544/
https://www.ncbi.nlm.nih.gov/pubmed/36710761
http://dx.doi.org/10.3389/fpsyg.2022.1082981

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