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Understanding the influencing mechanism of users’ participation in live streaming shopping: A socio-technical perspective
INTRODUCTION: In live streaming shopping, exploring the influencing mechanism of consumers’ participation is an important prerequi site for understanding consumer behavior in social commerce activities. The purpose of this study is to explore the relationship betw een technological and social factor...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9880544/ https://www.ncbi.nlm.nih.gov/pubmed/36710761 http://dx.doi.org/10.3389/fpsyg.2022.1082981 |