Cargando…

Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19

INTRODUCTION: E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While COVID-19 pandemic significantly affected people’s lives, less known is how the pandemic influenced e-cigarette-related marketing and information on social media. This study id...

Descripción completa

Detalles Bibliográficos
Autores principales: Lee, Juhan, Murthy, Dhiraj, Kong, Grace
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cold Spring Harbor Laboratory 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9882443/
https://www.ncbi.nlm.nih.gov/pubmed/36711470
http://dx.doi.org/10.1101/2023.01.06.23284266
_version_ 1784879293817421824
author Lee, Juhan
Murthy, Dhiraj
Kong, Grace
author_facet Lee, Juhan
Murthy, Dhiraj
Kong, Grace
author_sort Lee, Juhan
collection PubMed
description INTRODUCTION: E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While COVID-19 pandemic significantly affected people’s lives, less known is how the pandemic influenced e-cigarette-related marketing and information on social media. This study identifies how e-cigarettes are portrayed during the COVID-19 pandemic on YouTube, one of the most popular social media platforms. METHODS: We searched for combinations of search terms related to e-cigarettes (i.e., “electronic cigarette”, “e-cigarette”, “e-cig”, “vape” and “vaping”) and COVID-19 (i.e., “corona”, “COVID”, “lockdown” and “pandemic”). To be included in the analysis, the video must be: uploaded after February 1, 2020, in English, related to e-cigarettes and COVID-19 and less than 30 minutes in length. We assessed video themes related to e-cigarettes and COVID-19, uploader characteristics, and featured e-cigarette products. RESULTS: We examined N=307 videos and found that N=220 (73.6%) were related to the health effects of e-cigarette use on COVID-19, followed by videos of how COVID-19 affects e-cigarette access/sales (N=40, 12.9%), and face mask-related videos (N=16, 5.1%) which included content regarding masks and e-cigarette use. Instructional videos on how to modify e-cigarettes to use with masks had the highest number of likes (Median=23; IQR=32) and comments (Median=10; IQR=7). CONCLUSIONS: This study identified various e-cigarette contents on YouTube during the COVID-19 pandemic. Our findings support the need for continuous surveillance on novel vaping-related content in reaction to policies and events such as the global pandemic on social media is needed.
format Online
Article
Text
id pubmed-9882443
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher Cold Spring Harbor Laboratory
record_format MEDLINE/PubMed
spelling pubmed-98824432023-01-28 Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19 Lee, Juhan Murthy, Dhiraj Kong, Grace medRxiv Article INTRODUCTION: E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While COVID-19 pandemic significantly affected people’s lives, less known is how the pandemic influenced e-cigarette-related marketing and information on social media. This study identifies how e-cigarettes are portrayed during the COVID-19 pandemic on YouTube, one of the most popular social media platforms. METHODS: We searched for combinations of search terms related to e-cigarettes (i.e., “electronic cigarette”, “e-cigarette”, “e-cig”, “vape” and “vaping”) and COVID-19 (i.e., “corona”, “COVID”, “lockdown” and “pandemic”). To be included in the analysis, the video must be: uploaded after February 1, 2020, in English, related to e-cigarettes and COVID-19 and less than 30 minutes in length. We assessed video themes related to e-cigarettes and COVID-19, uploader characteristics, and featured e-cigarette products. RESULTS: We examined N=307 videos and found that N=220 (73.6%) were related to the health effects of e-cigarette use on COVID-19, followed by videos of how COVID-19 affects e-cigarette access/sales (N=40, 12.9%), and face mask-related videos (N=16, 5.1%) which included content regarding masks and e-cigarette use. Instructional videos on how to modify e-cigarettes to use with masks had the highest number of likes (Median=23; IQR=32) and comments (Median=10; IQR=7). CONCLUSIONS: This study identified various e-cigarette contents on YouTube during the COVID-19 pandemic. Our findings support the need for continuous surveillance on novel vaping-related content in reaction to policies and events such as the global pandemic on social media is needed. Cold Spring Harbor Laboratory 2023-01-09 /pmc/articles/PMC9882443/ /pubmed/36711470 http://dx.doi.org/10.1101/2023.01.06.23284266 Text en https://creativecommons.org/licenses/by/4.0/This work is licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/) , which allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.
spellingShingle Article
Lee, Juhan
Murthy, Dhiraj
Kong, Grace
Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title_full Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title_fullStr Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title_full_unstemmed Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title_short Content Analysis of YouTube Videos Related to E-cigarettes and COVID-19
title_sort content analysis of youtube videos related to e-cigarettes and covid-19
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9882443/
https://www.ncbi.nlm.nih.gov/pubmed/36711470
http://dx.doi.org/10.1101/2023.01.06.23284266
work_keys_str_mv AT leejuhan contentanalysisofyoutubevideosrelatedtoecigarettesandcovid19
AT murthydhiraj contentanalysisofyoutubevideosrelatedtoecigarettesandcovid19
AT konggrace contentanalysisofyoutubevideosrelatedtoecigarettesandcovid19