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Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing

To what extent movie viewers are swept into a fictional world has long been pondered by psychologists and filmmakers. With the development of time-synchronic comments on online viewing platforms, we can now analyze viewers’ immediate responses toward movies. In this study, we collected over 3 millio...

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Detalles Bibliográficos
Autores principales: Ni, Wenjing, Coupé, Christophe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9893864/
https://www.ncbi.nlm.nih.gov/pubmed/36743643
http://dx.doi.org/10.3389/fpsyg.2022.1040755
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author Ni, Wenjing
Coupé, Christophe
author_facet Ni, Wenjing
Coupé, Christophe
author_sort Ni, Wenjing
collection PubMed
description To what extent movie viewers are swept into a fictional world has long been pondered by psychologists and filmmakers. With the development of time-synchronic comments on online viewing platforms, we can now analyze viewers’ immediate responses toward movies. In this study, we collected over 3 million Chinese time-synchronic comments from a video streaming website. We first assessed emotion and cognition-related word rates in these comments with the Simplified Chinese version of the Linguistic Inquiry and Word Count (SCLIWC) and applied time-series clustering to the word rates. Then Hierarchical Density-Based Spatial Clustering of Applications with Noise (HDBSCAN) was conducted on the text to investigate the prevalent topics among the comments. We found different commenting behaviors in front of various movies and prototypical diachronic trajectories of the psychological engagement of the audience. We further identified how topics are discussed through time, and tried to account for viewer’s engagement, considering successively movie genres, topics and movie content. Among other points, we finally discussed the challenge in explaining the trajectories of engagement and the disconnection with narrative content. Overall, our study provides a new perspective on using social media data to answer questions from psychology and film studies. It underscores the potential of time-synchronic comments as a resource for detecting real-time human responses to specific events.
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spelling pubmed-98938642023-02-03 Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing Ni, Wenjing Coupé, Christophe Front Psychol Psychology To what extent movie viewers are swept into a fictional world has long been pondered by psychologists and filmmakers. With the development of time-synchronic comments on online viewing platforms, we can now analyze viewers’ immediate responses toward movies. In this study, we collected over 3 million Chinese time-synchronic comments from a video streaming website. We first assessed emotion and cognition-related word rates in these comments with the Simplified Chinese version of the Linguistic Inquiry and Word Count (SCLIWC) and applied time-series clustering to the word rates. Then Hierarchical Density-Based Spatial Clustering of Applications with Noise (HDBSCAN) was conducted on the text to investigate the prevalent topics among the comments. We found different commenting behaviors in front of various movies and prototypical diachronic trajectories of the psychological engagement of the audience. We further identified how topics are discussed through time, and tried to account for viewer’s engagement, considering successively movie genres, topics and movie content. Among other points, we finally discussed the challenge in explaining the trajectories of engagement and the disconnection with narrative content. Overall, our study provides a new perspective on using social media data to answer questions from psychology and film studies. It underscores the potential of time-synchronic comments as a resource for detecting real-time human responses to specific events. Frontiers Media S.A. 2023-01-19 /pmc/articles/PMC9893864/ /pubmed/36743643 http://dx.doi.org/10.3389/fpsyg.2022.1040755 Text en Copyright © 2023 Ni and Coupé. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Ni, Wenjing
Coupé, Christophe
Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title_full Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title_fullStr Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title_full_unstemmed Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title_short Time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
title_sort time-synchronic comments on video streaming website reveal core structures of audience engagement in movie viewing
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9893864/
https://www.ncbi.nlm.nih.gov/pubmed/36743643
http://dx.doi.org/10.3389/fpsyg.2022.1040755
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