Analysing the impact of contextual segments on the overall rating in multi-criteria recommender systems

Depending on the RMSE and sites sharing travel details, enormous reviews have been posted day by day. In order to recognize potential target customers in a quick and effective manner, hotels are necessary to establish a customer recommender system. The data adopted in this study was rendered by the Trip Advisor which permits the customers to rate the hotel on the basis of six criteria such as, Service, Sleep Quality, Value, Location, Cleanliness and Room. This study suggest the multi-criteria recommender system to analyse the impact of contextual segments on the overall rating based on trip type and hotel classes. In this research we have introduced item-item collaborative filtering approach. Here, the adjusted cosine similarity measure is applied to identify the missing value for context in the dataset. For the selection of significant contexts the backward elimination with multi regression algorithm is introduced. The multi-collinearity among predictors is examined on the basis of Variance Inflation Factor (V.I.F). In the experimental scenario, the results are rendered based on hotel class and trip type. The performance of the multiregression model is evaluated by the statistical measures such as R-square, MAE, MSE and RMSE. Along with this, the ANOVA study is conducted for different hotel classes and trip types under 2, 3, 4 and 5 star hotel classes.