The impact of the digital economy on enterprise innovation behavior: Based on CiteSpace knowledge graph analysis

INTRODUCTION: As a new trend, the digital economy will promote “digital industrialization” in the process of promoting “industrial digitalization.” It can accelerate technological innovation by adjusting managerial behavior and strategic decisions, promoting and protecting technological research and development, and providing technological infrastructure. While technological innovation, which generally occurs in enterprises, will promote a new round of upgrading, optimization, and even reshaping of the whole industry. The two are highly synergistic. Therefore, it is of great practical significance to study the impact of the digital economy era on enterprise innovation behavior. METHODS: We analyzed the impact of the digital economy era on corporate innovation behavior in the Web of Science database from 2010 to 2020 through bibliometric and scientific knowledge mapping methods. RESULTS AND DISCUSSION: Our study found that: the research on enterprise innovation behavior in the digital economy era has formed eight research directions, such as expertise, human capital FSA, integration in global value chains, financial innovation, fintech, people preference shift, internet of everything, and consumer co-creation. In addition, the research hotspots on enterprise innovation behavior in the digital economy era range from enterprises’ perception of digital economy contact, to enterprises’ familiarity with digital technology and its application, to enterprises’ attempted evolution of digital transformation, reflecting the potential of both theoretical and practical characteristics. Finally, we present an outlook on the future cross-sectional development of research on enterprise innovative behavior in the digital economy era and propose a research trend based on the Chinese context.