Twitter-patter: how social media drives foot traffic to retail stores

This paper answers how changes in social media activity influence customers to visit nationally known, brick-and-mortar retail stores. We consider seven measures of social media activity within a Social Impact Theory framework and test under what context does online chatter about a brand lead to hig...

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Detalles Bibliográficos
Autores principales: Weinandy, Thomas J., Chen, Kuanchin, Pozo, Susan, Ryan, Michael J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9900536/
http://dx.doi.org/10.1057/s41270-023-00209-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9900536/
http://dx.doi.org/10.1057/s41270-023-00209-7

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