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Twitter-patter: how social media drives foot traffic to retail stores
This paper answers how changes in social media activity influence customers to visit nationally known, brick-and-mortar retail stores. We consider seven measures of social media activity within a Social Impact Theory framework and test under what context does online chatter about a brand lead to hig...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9900536/ http://dx.doi.org/10.1057/s41270-023-00209-7 |