Cargando…
Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9904203/ https://www.ncbi.nlm.nih.gov/pubmed/36760455 http://dx.doi.org/10.3389/fpsyg.2023.1084941 |
_version_ | 1784883572664958976 |
---|---|
author | Cha, Seung Eun Ku, Xyle Choi, Incheol |
author_facet | Cha, Seung Eun Ku, Xyle Choi, Incheol |
author_sort | Cha, Seung Eun |
collection | PubMed |
description | With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total N = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention via mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era. |
format | Online Article Text |
id | pubmed-9904203 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-99042032023-02-08 Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention Cha, Seung Eun Ku, Xyle Choi, Incheol Front Psychol Psychology With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total N = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention via mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era. Frontiers Media S.A. 2023-01-24 /pmc/articles/PMC9904203/ /pubmed/36760455 http://dx.doi.org/10.3389/fpsyg.2023.1084941 Text en Copyright © 2023 Cha, Ku and Choi. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Cha, Seung Eun Ku, Xyle Choi, Incheol Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title | Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title_full | Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title_fullStr | Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title_full_unstemmed | Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title_short | Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention |
title_sort | post covid-19, still wear a face mask? self-perceived facial attractiveness reduces mask-wearing intention |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9904203/ https://www.ncbi.nlm.nih.gov/pubmed/36760455 http://dx.doi.org/10.3389/fpsyg.2023.1084941 |
work_keys_str_mv | AT chaseungeun postcovid19stillwearafacemaskselfperceivedfacialattractivenessreducesmaskwearingintention AT kuxyle postcovid19stillwearafacemaskselfperceivedfacialattractivenessreducesmaskwearingintention AT choiincheol postcovid19stillwearafacemaskselfperceivedfacialattractivenessreducesmaskwearingintention |