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Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention

With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its...

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Autores principales: Cha, Seung Eun, Ku, Xyle, Choi, Incheol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9904203/
https://www.ncbi.nlm.nih.gov/pubmed/36760455
http://dx.doi.org/10.3389/fpsyg.2023.1084941
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author Cha, Seung Eun
Ku, Xyle
Choi, Incheol
author_facet Cha, Seung Eun
Ku, Xyle
Choi, Incheol
author_sort Cha, Seung Eun
collection PubMed
description With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total N = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention via mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era.
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spelling pubmed-99042032023-02-08 Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention Cha, Seung Eun Ku, Xyle Choi, Incheol Front Psychol Psychology With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total N = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention via mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era. Frontiers Media S.A. 2023-01-24 /pmc/articles/PMC9904203/ /pubmed/36760455 http://dx.doi.org/10.3389/fpsyg.2023.1084941 Text en Copyright © 2023 Cha, Ku and Choi. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Cha, Seung Eun
Ku, Xyle
Choi, Incheol
Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title_full Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title_fullStr Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title_full_unstemmed Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title_short Post COVID-19, still wear a face mask? Self-perceived facial attractiveness reduces mask-wearing intention
title_sort post covid-19, still wear a face mask? self-perceived facial attractiveness reduces mask-wearing intention
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9904203/
https://www.ncbi.nlm.nih.gov/pubmed/36760455
http://dx.doi.org/10.3389/fpsyg.2023.1084941
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