Understanding the Green Procurement Behavior of Household Appliance Manufacturing Industry: An Empirical Study of the Enablers

Green procurement, as a crucial green supply chain practice, contributes to sustainability achievement and reduces carbon emissions by selecting sustainable suppliers or outsourcing partners. The green procurement of household appliance manufacturing can reduce carbon emissions from the source and increase the competitiveness of products. To help better understand the driving powers and influential mechanism of green purchasing behavior for household appliance manufacturers, the green procurement mechanism is investigated by presenting an empirical study considering both endogenous and exogenous factors. A survey-based questionnaire is designed, and a semistructured interview is conducted for data collection. Besides, the structural equation model (SEM) approach is employed to test the supposed hypotheses and proposed assumptions based on the collected 529 questionnaire responses. The empirical results show that exogenous driving powers are more inclined to encourage household appliance manufacturers to perform green procurement strategy compared with endogenous factors. Additionally, the business strategy, governmental regulations, and customer awareness show greater influence on green purchasing behavior, while the corporate culture, production system, and suppliers have little impact. Taxation policies, environmental awareness, and green strategies are the three main driving factors for promoting green procurement from the governmental, individual, and organizational dimensions. This empirical study assists to investigate potential factors affecting green purchasing behavior and helps to disclose the influential mechanisms from a systematic viewpoint. Results derived from the empirical analysis could assist to achieve sustainability by better understanding green purchasing behavior and better promoting green procurement strategies.