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The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective

This research investigated the value co-creation behaviors in livestreaming platforms and the internal mechanism of perceived value on consumer value co-creation behavior on the short-video platform TikTok. This research selected the Tiktok platform as the research object, and uses structural equati...

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Detalles Bibliográficos
Autores principales:	Yang, Jialiang, Ren, Jifan, Zhao, Meihui, Chen, Haoyu, Wang, Huihan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9909530/ https://www.ncbi.nlm.nih.gov/pubmed/36778171 http://dx.doi.org/10.3389/fpsyg.2022.1110011

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