Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model

The purpose of this study was to note how people recognize the green lifestyle and how much extra money they are willing to pay for it. An integrated model based on the theory of planned behavior was constructed, and data on the willingness to pay (WTP) for green lifestyles of 1377 respondents in fi...

Descripción completa

Detalles Bibliográficos
Autores principales: Geng, Jichao, Yang, Na, Zhang, Wei, Yang, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915094/
https://www.ncbi.nlm.nih.gov/pubmed/36767551
http://dx.doi.org/10.3390/ijerph20032185
_version_ 1784885821162127360
author Geng, Jichao
Yang, Na
Zhang, Wei
Yang, Li
author_facet Geng, Jichao
Yang, Na
Zhang, Wei
Yang, Li
author_sort Geng, Jichao
collection PubMed
description The purpose of this study was to note how people recognize the green lifestyle and how much extra money they are willing to pay for it. An integrated model based on the theory of planned behavior was constructed, and data on the willingness to pay (WTP) for green lifestyles of 1377 respondents in five cities in East China were measured and calculated using the double-bounded dichotomous choice contingent valuation method (DBDC) combined with interval regression analysis. The results showed that the respondents were willing to pay an extra 81.8 yuan, 52.5 yuan, 38.9 yuan, 53.2 yuan, and 37.2 yuan per month for green food, clothing, travel, housing, and waste recycling, respectively. Attitude and moral norms were the strongest predictors of WTP for green clothing, travel, housing, and waste recycling. Perceived behavior control, environmental awareness, personal habits, subjective knowledge, gender, income, and education can affect a few kinds of green lifestyle’s WTP.
format Online
Article
Text
id pubmed-9915094
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-99150942023-02-11 Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model Geng, Jichao Yang, Na Zhang, Wei Yang, Li Int J Environ Res Public Health Article The purpose of this study was to note how people recognize the green lifestyle and how much extra money they are willing to pay for it. An integrated model based on the theory of planned behavior was constructed, and data on the willingness to pay (WTP) for green lifestyles of 1377 respondents in five cities in East China were measured and calculated using the double-bounded dichotomous choice contingent valuation method (DBDC) combined with interval regression analysis. The results showed that the respondents were willing to pay an extra 81.8 yuan, 52.5 yuan, 38.9 yuan, 53.2 yuan, and 37.2 yuan per month for green food, clothing, travel, housing, and waste recycling, respectively. Attitude and moral norms were the strongest predictors of WTP for green clothing, travel, housing, and waste recycling. Perceived behavior control, environmental awareness, personal habits, subjective knowledge, gender, income, and education can affect a few kinds of green lifestyle’s WTP. MDPI 2023-01-25 /pmc/articles/PMC9915094/ /pubmed/36767551 http://dx.doi.org/10.3390/ijerph20032185 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Geng, Jichao
Yang, Na
Zhang, Wei
Yang, Li
Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title_full Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title_fullStr Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title_full_unstemmed Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title_short Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model
title_sort public willingness to pay for green lifestyle in china: a contingent valuation method based on integrated model
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915094/
https://www.ncbi.nlm.nih.gov/pubmed/36767551
http://dx.doi.org/10.3390/ijerph20032185
work_keys_str_mv AT gengjichao publicwillingnesstopayforgreenlifestyleinchinaacontingentvaluationmethodbasedonintegratedmodel
AT yangna publicwillingnesstopayforgreenlifestyleinchinaacontingentvaluationmethodbasedonintegratedmodel
AT zhangwei publicwillingnesstopayforgreenlifestyleinchinaacontingentvaluationmethodbasedonintegratedmodel
AT yangli publicwillingnesstopayforgreenlifestyleinchinaacontingentvaluationmethodbasedonintegratedmodel

Ejemplares similares