Cargando…

Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media

There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three t...

Descripción completa

Detalles Bibliográficos
Autores principales: Garrido, Felipe, Alvarez, Alexandra, González-Caballero, Juan Luis, Garcia, Pilar, Couso, Beatriz, Iriso, Isabel, Merino, Maria, Raffaeli, Genny, Sanmiguel, Patricia, Arribas, Cristina, Vacaroaia, Alex, Cavallaro, Giacomo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915261/
https://www.ncbi.nlm.nih.gov/pubmed/36767792
http://dx.doi.org/10.3390/ijerph20032426
_version_ 1784885861540691968
author Garrido, Felipe
Alvarez, Alexandra
González-Caballero, Juan Luis
Garcia, Pilar
Couso, Beatriz
Iriso, Isabel
Merino, Maria
Raffaeli, Genny
Sanmiguel, Patricia
Arribas, Cristina
Vacaroaia, Alex
Cavallaro, Giacomo
author_facet Garrido, Felipe
Alvarez, Alexandra
González-Caballero, Juan Luis
Garcia, Pilar
Couso, Beatriz
Iriso, Isabel
Merino, Maria
Raffaeli, Genny
Sanmiguel, Patricia
Arribas, Cristina
Vacaroaia, Alex
Cavallaro, Giacomo
author_sort Garrido, Felipe
collection PubMed
description There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being.
format Online
Article
Text
id pubmed-9915261
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-99152612023-02-11 Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media Garrido, Felipe Alvarez, Alexandra González-Caballero, Juan Luis Garcia, Pilar Couso, Beatriz Iriso, Isabel Merino, Maria Raffaeli, Genny Sanmiguel, Patricia Arribas, Cristina Vacaroaia, Alex Cavallaro, Giacomo Int J Environ Res Public Health Article There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being. MDPI 2023-01-30 /pmc/articles/PMC9915261/ /pubmed/36767792 http://dx.doi.org/10.3390/ijerph20032426 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Garrido, Felipe
Alvarez, Alexandra
González-Caballero, Juan Luis
Garcia, Pilar
Couso, Beatriz
Iriso, Isabel
Merino, Maria
Raffaeli, Genny
Sanmiguel, Patricia
Arribas, Cristina
Vacaroaia, Alex
Cavallaro, Giacomo
Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title_full Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title_fullStr Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title_full_unstemmed Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title_short Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
title_sort description of the exposure of the most-followed spanish instamoms’ children to social media
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915261/
https://www.ncbi.nlm.nih.gov/pubmed/36767792
http://dx.doi.org/10.3390/ijerph20032426
work_keys_str_mv AT garridofelipe descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT alvarezalexandra descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT gonzalezcaballerojuanluis descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT garciapilar descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT cousobeatriz descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT irisoisabel descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT merinomaria descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT raffaeligenny descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT sanmiguelpatricia descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT arribascristina descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT vacaroaiaalex descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia
AT cavallarogiacomo descriptionoftheexposureofthemostfollowedspanishinstamomschildrentosocialmedia