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Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three t...
Autores principales: | , , , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915261/ https://www.ncbi.nlm.nih.gov/pubmed/36767792 http://dx.doi.org/10.3390/ijerph20032426 |
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author | Garrido, Felipe Alvarez, Alexandra González-Caballero, Juan Luis Garcia, Pilar Couso, Beatriz Iriso, Isabel Merino, Maria Raffaeli, Genny Sanmiguel, Patricia Arribas, Cristina Vacaroaia, Alex Cavallaro, Giacomo |
author_facet | Garrido, Felipe Alvarez, Alexandra González-Caballero, Juan Luis Garcia, Pilar Couso, Beatriz Iriso, Isabel Merino, Maria Raffaeli, Genny Sanmiguel, Patricia Arribas, Cristina Vacaroaia, Alex Cavallaro, Giacomo |
author_sort | Garrido, Felipe |
collection | PubMed |
description | There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being. |
format | Online Article Text |
id | pubmed-9915261 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-99152612023-02-11 Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media Garrido, Felipe Alvarez, Alexandra González-Caballero, Juan Luis Garcia, Pilar Couso, Beatriz Iriso, Isabel Merino, Maria Raffaeli, Genny Sanmiguel, Patricia Arribas, Cristina Vacaroaia, Alex Cavallaro, Giacomo Int J Environ Res Public Health Article There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being. MDPI 2023-01-30 /pmc/articles/PMC9915261/ /pubmed/36767792 http://dx.doi.org/10.3390/ijerph20032426 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Garrido, Felipe Alvarez, Alexandra González-Caballero, Juan Luis Garcia, Pilar Couso, Beatriz Iriso, Isabel Merino, Maria Raffaeli, Genny Sanmiguel, Patricia Arribas, Cristina Vacaroaia, Alex Cavallaro, Giacomo Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title | Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title_full | Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title_fullStr | Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title_full_unstemmed | Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title_short | Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media |
title_sort | description of the exposure of the most-followed spanish instamoms’ children to social media |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9915261/ https://www.ncbi.nlm.nih.gov/pubmed/36767792 http://dx.doi.org/10.3390/ijerph20032426 |
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