A Study on the Impact of Ideological and Political Education of Ecological Civilization on College Students’ Willingness to Act Pro-Environment: Evidence from China

The purpose of this study is to understand the impact of ideological and political education with regards to ecological civilization on college students’ pro-environment attitudes. Based on the survey data of 1622 college students, a series of econometric models are built to understand and test the impact of ideological and political education on students’ pro-environment willingness. The results show that the ideological and political education of ecological civilization can effectively promote the environmental will of college students; the accumulation of environmental knowledge, ecological concern, and ecological reflection are the important mediums for the ideological and political education of ecological civilization; and the medium effect of ecological reflection is the strongest. In addition, this study also indicates that the pro-environment willingness of college students and their professional categories, whether to join the eco-environmental association, and other factors have a significant correlation. Therefore, this study reveals the current impact of ecological civilization education and the role of the mechanism for college educators and policymakers to promote the protection of the ecological environment, which provides an important reference.