Primary Perspectives in Meme Utilization as a Digital Driver for Medical Community Engagement and Education Mobilization: Pre-Post Study

BACKGROUND: Memes have gone “viral,” gaining increasing prominence as an effective communications strategy based on their unique ability to engage, educate, and mobilize target audiences in a call to action through a cost-efficient and culturally relevant approach. Within the medical community in pa...

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Detalles Bibliográficos
Autores principales: Wang, Darrel, Balapal, Neha, Ankem, Amala, Shyamsundar, Saishravan, Balaji, Adarsh, Kannikal, Jasmine, Bruno, Marlie, He, Shuhan, Chong, Paul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9919443/
https://www.ncbi.nlm.nih.gov/pubmed/36705964
http://dx.doi.org/10.2196/40244

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