Shapes of You? Investigating the Acceptance of Video-Based AAL Technologies Applying Different Visualization Modes

An aged population, increasing care needs, and a lack of (in)formal caregivers represent major challenges for our society today. Addressing these challenges fuels efforts and developments in innovative technologies leading to various existing AAL applications aiming at improving autonomy, independence, and security in older age. Here, the usage of video-based AAL technologies is promising as detailed information can be obtained and analyzed. Simultaneously, this type of technology is strongly connected with privacy concerns due to fears of unauthorized data access or inappropriate use of recorded data potentially resulting in rejection and non-use of the applications. As privacy-preserving visualizations of video data can diminish those concerns, this empirical study examines the acceptance and privacy perceptions of video-based AAL technology applying different visualization modes for privacy preservation (n = 161). These visualization modes differed in their degrees of visibility and identifiability, covering different levels of privacy preservation (low level: “Blurred” mode; medium level: “Pixel” and “Grey” modes; high level: “Avatar” mode) and are specifically evaluated based on realistic video sequences. The results of our study indicate a rather low acceptance of video-based AAL technology in general. From the diverse visualization modes, the “Avatar” mode is most preferred as it is perceived as best suitable to protect and preserve the users’ privacy. Beyond that, distinct clusters of future users were identified differing in their technology evaluation as well as in individual characteristics (i.e., privacy perception, technology commitment). The findings support the understanding of potential users’ needs for a successful future design, development, and implementation of video-based, but still privacy-preserving AAL technology.