Brief report on IQOS point-of-sale marketing, promotion and pricing in IQOS retail partner stores in Atlanta, Georgia, USA

OBJECTIVES: Philip Morris has a history of aggressive marketing tactics in its global pursuit of IQOS sales, which extant literature suggests may appeal to non-smokers and young adults. This study was the first to examine point-of-sale (POS) marketing and pricing of IQOS after it entered the US mark...

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Detalles Bibliográficos
Autores principales: Henderson, Katherine C, Van Do, Vuong, Wang, Yu, Duan, Zongshuan, Popova, Lucy, Spears, Claire Adams, Weaver, Scott R, Ashley, David L, Barker, Dianne C, Huang, Jidong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Brief Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9923501/
https://www.ncbi.nlm.nih.gov/pubmed/35918133
http://dx.doi.org/10.1136/tc-2022-057285

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