Cargando…

Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study

BACKGROUND: Payingspecial attention to the development indicators of medical tourism (MT) can lead to the further development of this industry and tourists' satisfaction. OBJECTIVE: This study aimed to investigate MT development indicators in Yazd Reproductive Sciences Research Institute, Yazd,...

Descripción completa

Detalles Bibliográficos
Autores principales: Shafii, Milad, Madadizadeh, Farzan, Askari, Roohollah, Zarezadeh, Mohammad, Mohamad Abdoli, Ali, Bahariniya, Sajjad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Knowledge E 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9928976/
https://www.ncbi.nlm.nih.gov/pubmed/36819203
http://dx.doi.org/10.18502/ijrm.v20i12.12565
_version_ 1784888747423170560
author Shafii, Milad
Madadizadeh, Farzan
Askari, Roohollah
Zarezadeh, Mohammad
Mohamad Abdoli, Ali
Bahariniya, Sajjad
author_facet Shafii, Milad
Madadizadeh, Farzan
Askari, Roohollah
Zarezadeh, Mohammad
Mohamad Abdoli, Ali
Bahariniya, Sajjad
author_sort Shafii, Milad
collection PubMed
description BACKGROUND: Payingspecial attention to the development indicators of medical tourism (MT) can lead to the further development of this industry and tourists' satisfaction. OBJECTIVE: This study aimed to investigate MT development indicators in Yazd Reproductive Sciences Research Institute, Yazd, Iran in 2021. MATERIALS AND METHODS: In this cross-sectional study, 430 medical tourists referred to the Yazd Reproductive Sciences Institute, Yazd, Iran in 2021 were studied. A researcher-made questionnaire with 46 questions and 10 dimensions was used in both internal and external environments to collect data. The Spearman correlation coefficient was also used to assess the correlation between the quantitative factors. RESULTS: The reliability and validity of the scale were confirmed. The mean [Formula: see text] SD of the advertising and marketing index scored was lower than the other internal environmental indices (15.05 [Formula: see text] 2.16). Also, the economic factors and tourism infrastructure were lower than the other external environmental factors (9.8 [Formula: see text] 1.99, 8.53 [Formula: see text] 2.11, respectively). CONCLUSION: Given the importance of MT, top managers and relevant authorities should pay close attention to the criteria of advertising, marketing, and tourism infrastructure. MT demand can be improved by increasing the importance of advertising, implementing realistic advertising strategies, and developing adequate urban infrastructure and services.
format Online
Article
Text
id pubmed-9928976
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher Knowledge E
record_format MEDLINE/PubMed
spelling pubmed-99289762023-02-16 Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study Shafii, Milad Madadizadeh, Farzan Askari, Roohollah Zarezadeh, Mohammad Mohamad Abdoli, Ali Bahariniya, Sajjad Int J Reprod Biomed Short Communication BACKGROUND: Payingspecial attention to the development indicators of medical tourism (MT) can lead to the further development of this industry and tourists' satisfaction. OBJECTIVE: This study aimed to investigate MT development indicators in Yazd Reproductive Sciences Research Institute, Yazd, Iran in 2021. MATERIALS AND METHODS: In this cross-sectional study, 430 medical tourists referred to the Yazd Reproductive Sciences Institute, Yazd, Iran in 2021 were studied. A researcher-made questionnaire with 46 questions and 10 dimensions was used in both internal and external environments to collect data. The Spearman correlation coefficient was also used to assess the correlation between the quantitative factors. RESULTS: The reliability and validity of the scale were confirmed. The mean [Formula: see text] SD of the advertising and marketing index scored was lower than the other internal environmental indices (15.05 [Formula: see text] 2.16). Also, the economic factors and tourism infrastructure were lower than the other external environmental factors (9.8 [Formula: see text] 1.99, 8.53 [Formula: see text] 2.11, respectively). CONCLUSION: Given the importance of MT, top managers and relevant authorities should pay close attention to the criteria of advertising, marketing, and tourism infrastructure. MT demand can be improved by increasing the importance of advertising, implementing realistic advertising strategies, and developing adequate urban infrastructure and services. Knowledge E 2023-01-09 /pmc/articles/PMC9928976/ /pubmed/36819203 http://dx.doi.org/10.18502/ijrm.v20i12.12565 Text en Copyright © 2022 Shafii et al. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Short Communication
Shafii, Milad
Madadizadeh, Farzan
Askari, Roohollah
Zarezadeh, Mohammad
Mohamad Abdoli, Ali
Bahariniya, Sajjad
Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title_full Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title_fullStr Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title_full_unstemmed Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title_short Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study
title_sort investigating medical tourism development indicators in yazd reproductive sciences institute: a cross-sectional study
topic Short Communication
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9928976/
https://www.ncbi.nlm.nih.gov/pubmed/36819203
http://dx.doi.org/10.18502/ijrm.v20i12.12565
work_keys_str_mv AT shafiimilad investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy
AT madadizadehfarzan investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy
AT askariroohollah investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy
AT zarezadehmohammad investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy
AT mohamadabdoliali investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy
AT bahariniyasajjad investigatingmedicaltourismdevelopmentindicatorsinyazdreproductivesciencesinstituteacrosssectionalstudy