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Impact of the normativeness and intelligibility of privacy interpretation information on the willingness to accept targeted advertising —A cognitive load perspective
From the perspective of the user’s psychological load, this study examined the cognitive mechanism by which privacy interpretation information affects the willingness to accept targeted advertising. Our findings provide a reference for enterprises seeking to develop and improve privacy interpretatio...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9933030/ https://www.ncbi.nlm.nih.gov/pubmed/36820195 http://dx.doi.org/10.1007/s12144-023-04325-6 |