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Performance analysis of social media platforms: evidence of digital marketing

Previous studies in the literature have shown that Digital Marketing (DM) can be a factor influencing competitiveness and the performance of marketing actions so that a company can correctly reach the target audience. From this literary assumption, it is imperative to evaluate tools that can help ma...

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Detalles Bibliográficos
Autores principales:	da Silva Wegner, Roger, da Silva, Deoclécio Junior Cardoso, da Veiga, Claudimar Pereira, de Fátima Barros Estivalete, Vania, Rossato, Vanessa Piovesan, Malheiros, Michel Barboza
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2023
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9936493/ http://dx.doi.org/10.1057/s41270-023-00211-z

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