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Consumer intentions to reduce food waste in all-you-can-eat restaurants based on personal norm activation
Norm activation theory (NAT) is a theoretical foundation often used by academics to explain behavioral intention in the context of pro-environmental consumer behavior. This research aimed to analyze the essential role of NAT in ascertaining consumer intentions to reduce food waste based on social ma...
Autores principales: | Iriyadi, Setiawan, Budi, Puspitasari, Ratih |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9936518/ https://www.ncbi.nlm.nih.gov/pubmed/36816317 http://dx.doi.org/10.1016/j.heliyon.2023.e13399 |
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