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Developing explicit customer preference models using fuzzy regression with nonlinear structure
In online sales platforms, product design attributes influence consumer preferences, and consumer preferences also have a significant impact on future product design optimization and iteration. Online review data are the most intuitive feedback from consumers on products. Using the value of online r...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9942081/ https://www.ncbi.nlm.nih.gov/pubmed/36846192 http://dx.doi.org/10.1007/s40747-023-00986-9 |