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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this literature by verifying whether these methods can predict the effects of antecede...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9947287/ https://www.ncbi.nlm.nih.gov/pubmed/36844284 http://dx.doi.org/10.3389/fpsyg.2023.1053528 |