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Do you reap what you sow? Driving mechanism of supply chain transparency on consumers' indirect reciprocity
INTRODUCTION: To maintain sustainable poverty alleviation in the post-pandemic world, China encourages firms to participate in the “Social Commerce Helping Farmers Project.” This study aims to explore the phenomenon of indirect reciprocity between firms, consumers, and farmers in the supply chain. T...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9949968/ https://www.ncbi.nlm.nih.gov/pubmed/36844304 http://dx.doi.org/10.3389/fpsyg.2023.1081297 |