The Relationship between Exercise Re-Participation Intention Based on the Sports-Socialization Process: YouTube Sports Content Intervention

Few studies have used a quantitative research methodology to examine the socialization process model, and such studies were conducted to verify a new model by intervening in the variables of YouTube sports content. To understand this process, we tested the moderated mediating effect by intervening in YouTube sports content based on the sports socialization process model. We recruited 274 participants from the Jeju Residents’ Jeju Sports Festival, Korea. The PROCESS Macro program was performed to test the research hypotheses. The findings indicate that social support had a significant effect on re-participation intention. Social support had a significant mediation effect on exercise interruption intention, re-participation intention, and exercise performance satisfaction. Furthermore, through the relationship between social support and exercise interruption intention, YouTube sports content showed a significant interaction of re-participation intention in exercise. These results extend sports socialization theory by discovering a new model that explains the relationship between the sports socialization process and YouTube sports content. In addition, it will provide a basis for delivering educational information to the public so that they can recognize the importance of physical activity and exercise skills.