Study of Consumers’ Purchase Intentions on Community E-commerce Platform with the SOR Model: A Case Study of China’s “Xiaohongshu” App

As e-commerce flourishes, a new model known as community e-commerce has sprung up, which gathers users of the same interests and values and provides precise content marketing for specific groups, to satisfy the various demands of customers. Studying the influencing factors of community e-commerce pl...

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Detalles Bibliográficos
Autores principales: Lin, Baodeng, Shen, Binqiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952177/
https://www.ncbi.nlm.nih.gov/pubmed/36829332
http://dx.doi.org/10.3390/bs13020103

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952177/
https://www.ncbi.nlm.nih.gov/pubmed/36829332
http://dx.doi.org/10.3390/bs13020103

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