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Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The...

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Detalles Bibliográficos
Autores principales: Saepudin, Dindin, Shojaei, Alireza Shabani, Barbosa, Belem, Pedrosa, Isabel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952240/
https://www.ncbi.nlm.nih.gov/pubmed/36829400
http://dx.doi.org/10.3390/bs13020171
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author Saepudin, Dindin
Shojaei, Alireza Shabani
Barbosa, Belem
Pedrosa, Isabel
author_facet Saepudin, Dindin
Shojaei, Alireza Shabani
Barbosa, Belem
Pedrosa, Isabel
author_sort Saepudin, Dindin
collection PubMed
description This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs.
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spelling pubmed-99522402023-02-25 Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers Saepudin, Dindin Shojaei, Alireza Shabani Barbosa, Belem Pedrosa, Isabel Behav Sci (Basel) Article This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs. MDPI 2023-02-14 /pmc/articles/PMC9952240/ /pubmed/36829400 http://dx.doi.org/10.3390/bs13020171 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Saepudin, Dindin
Shojaei, Alireza Shabani
Barbosa, Belem
Pedrosa, Isabel
Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title_full Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title_fullStr Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title_full_unstemmed Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title_short Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
title_sort intention to purchase eco-friendly handcrafted fashion products for gifting and personal use: a comparison of national and foreign consumers
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952240/
https://www.ncbi.nlm.nih.gov/pubmed/36829400
http://dx.doi.org/10.3390/bs13020171
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