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A Study on the Willingness and Factors Influencing the Digital Upgrade of Rural E-Commerce

The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the digital upgrading of rural e-commerce will be a key...

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Detalles Bibliográficos
Autores principales: Wang, Yuncheng, Zhang, Zhongming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952655/
https://www.ncbi.nlm.nih.gov/pubmed/36829324
http://dx.doi.org/10.3390/bs13020095