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A Study on the Willingness and Factors Influencing the Digital Upgrade of Rural E-Commerce
The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the digital upgrading of rural e-commerce will be a key...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952655/ https://www.ncbi.nlm.nih.gov/pubmed/36829324 http://dx.doi.org/10.3390/bs13020095 |