Impact of Correlated Color Temperature on Visitors’ Perception and Preference in Virtual Reality Museum Exhibitions

From the perspective of psychophysiological evaluation, this paper provides a theoretical reference for the lighting settings of museums. In order to study the impact of correlated color temperature (CCT) on visitors’ perception and preference in museum exhibitions, an experiment was conducted in the ergonomics laboratory of Nanjing Forestry University. We invited 50 participants to visit the virtual reality museum exhibitions with different CCTs, built by Autodesk 3D’s Max 2017. Specific psychophysiology variables—eye movement, electrodermal activity (EDA), and heart rate variability (HRV)—and the perception and preference of participants were collected. The results indicated that the association of CCT with eye movement, HRV, and some perceptual dimensions was significant. Under high illumination conditions with different CCTs, the pupil diameter and warmth decreased with the increase in CCT, but the comfort and pleasure scores increased first and then decreased. The CCT scenes sorted by LF/HF ratio from high to low were 4500 K, 6000 K, and 3000 K, which was consistent with the results of preference ranking. The LF/HF ratio showed significant sex differences and major discrepancies.