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Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the “AUBe Vaccinated” Campaign

The availability of and access to COVID-19 vaccines has been challenging in many low- and middle-income countries (LMICs), coupled with mistrust in public health organizations instigated by misinformation and disinformation diffused by traditional and social media. In the Spring of 2021, the America...

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Detalles Bibliográficos
Autores principales: Bardus, Marco, Assaf, Sara A., Sakr, Carine J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9962593/
https://www.ncbi.nlm.nih.gov/pubmed/36851336
http://dx.doi.org/10.3390/vaccines11020459

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