The influence of interpersonal interaction on consumers’ purchase intention under e-commerce live broadcasting mode: The moderating role of presence

The purpose of this study is to examine the links between interpersonal interaction perception, perceived value and purchase intention in e-commerce live broadcasting in China. The mediating effect of perceived value on the relationship between consumer-anchor interaction (CAI) and consumer-consumer...

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Detalles Bibliográficos
Autores principales: Ma, Xiaoli, Jin, Junna, Liu, Yunrun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978372/
https://www.ncbi.nlm.nih.gov/pubmed/36874801
http://dx.doi.org/10.3389/fpsyg.2023.1097768

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978372/
https://www.ncbi.nlm.nih.gov/pubmed/36874801
http://dx.doi.org/10.3389/fpsyg.2023.1097768

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