How does platform's fintech level affect its word of mouth from the perspective of user psychology?

INTRODUCTION: The rapid development of fintech has brought opportunities for business operations and economic development. Currently, few researches have focused on how fintech level affects word-of-mouth (WOM) from the perspective of user psychology. Therefore, studying the effect of fintech level...

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Detalles Bibliográficos
Autores principales: Li, Yongli, Ma, Xiaochen, Li, Yujia, Li, Rui, Liu, Hongyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978819/
https://www.ncbi.nlm.nih.gov/pubmed/36874823
http://dx.doi.org/10.3389/fpsyg.2023.1085587

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978819/
https://www.ncbi.nlm.nih.gov/pubmed/36874823
http://dx.doi.org/10.3389/fpsyg.2023.1085587

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