Taming the white bear: Lowering reactance pressures enhances thought suppression

Individuals fail to suppress certain thoughts, especially under conditions that tax cognitive resources. We investigated the impact of modifying psychological reactance pressures on thought suppression attempts. Participants were asked to suppress thoughts of a target item under standard experimental conditions or under conditions designed to lower reactance pressures. In the presence of high cognitive load, weakening associated reactance pressures resulted in greater success at suppression. The results suggest that reducing relevant motivational pressures can facilitate thought suppression, even when an individual experiences cognitive limitation.