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Approaches to analyzing binary data for large-scale A/B testing
An industry-academic collaboration was established to evaluate the choice of statistical test and study design for A/B testing in larger-scale industry experiments. Specifically, the standard approach at the industry partner was to apply a t-test for all outcomes, both continuous and binary, and to...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9982610/ https://www.ncbi.nlm.nih.gov/pubmed/36875556 http://dx.doi.org/10.1016/j.conctc.2023.101091 |