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Advertising patterns of a fast-food chain on social media in Brazil

OBJECTIVE: To investigate the advertising patterns on the posts of a fast-food chain in Brazil on three social media platforms in 2019. DESIGN: An exploratory cross-sectional study. SETTING: Advertising strategies on the posts of a major fast-food chain on their official Facebook, Instagram and YouT...

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Detalles Bibliográficos
Autores principales:	da Silva, Jéssica Moreira, Matos, Juliana de Paula, Rodrigues, Michele Bittencourt, Mais, Laís Amaral, Claro, Rafael Moreira, Horta, Paula Martins
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Cambridge University Press 2022
Materias:	Research Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9991549/ https://www.ncbi.nlm.nih.gov/pubmed/34937603 http://dx.doi.org/10.1017/S1368980021004973

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