Effective mitigation of the belief perseverance bias after the retraction of misinformation: Awareness training and counter-speech

The spread and influence of misinformation have become a matter of concern in society as misinformation can negatively impact individuals’ beliefs, opinions and, consequently, decisions. Research has shown that individuals persevere in their biased beliefs and opinions even after the retraction of misinformation. This phenomenon is known as the belief perseverance bias. However, research on mitigating the belief perseverance bias after the retraction of misinformation has been limited. Only a few debiasing techniques with limited practical applicability have been proposed, and research on comparing various techniques in terms of their effectiveness has been scarce. This paper contributes to research on mitigating the belief perseverance bias after the retraction of misinformation by proposing counter-speech and awareness-training techniques and comparing them in terms of effectiveness to the existing counter-explanation technique in an experiment with N = 251 participants. To determine changes in opinions, the extent of the belief perseverance bias and the effectiveness of the debiasing techniques in mitigating the belief perseverance bias, we measure participants’ opinions four times in the experiment by using Likert items and phi-coefficient measures. The effectiveness of the debiasing techniques is assessed by measuring the difference between the baseline opinions before exposure to misinformation and the opinions after exposure to a debiasing technique. Further, we discuss the efforts of the providers and recipients of debiasing and the practical applicability of the debiasing techniques. The CS technique, with a very large effect size, is the most effective among the three techniques. The CE and AT techniques, with medium effect sizes, are close to being equivalent in terms of their effectiveness. The CS and AT techniques are associated with less cognitive and time effort of the recipients of debiasing than the CE technique, while the AT and CE techniques require less effort from the providers of debiasing than the CS technique.