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“…An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe
your company's vision : identifying
your musical purpose and
setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze
your customers : Identifying, segmenting, and targeting
your market -- Learn from
your competitors : conducting a competitor analysis -- Demo
your products and services : getting feedback before committing
your valuable resources --
Set your marketing plan
goals : using the SMART model -- Develop
your company's brand strategy : creating the right identity for
your company and its people -- Develop a brand strategy for
your products/services : achieving the desired image for
your tours, records, merch, and more -- Finalize
your products and services for the marketplace : delivering on the promise of
your brand -- Devise a pricing strategy : reinforcing
your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance
sets and distributing records -- Establish a place strategy, part 2 : distributing
your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting
your market campaign -- Assemble
your Marketing Plan of Attack : presenting
your business and marketing ideas effectively -- Execute
your marketing plan effectively : adopting the right policies that get
your company results -- Continue to learn about marketing : strengthening
your marketing muscles with 20 exercises.…”
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