“…International credit management…”

“…McGraw-Hill series in management…”

Enlace del recurso

Tabla de Contenidos: “…Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. …”
Tabla de contenido
Información biográfica de los autores

“…International financial management.…”

“…The Irwin series in management and the behavioral sciences…”

“…Ser. McGraw-Hill de management…”

“…Ser. McGraw-Hill de Management…”

Tabla de Contenidos: “…The world of international business -- Organizing for international business -- Managing in a global environment -- Information and production systems for global business -- Marketing in a global economy -- Global financial management.…”

Tabla de Contenidos: “…International business: an overview -- The cultural environments facing business -- The political and legal environments facing business -- The Economic environment -- International trade theory -- Governmental influence on trade -- Regional economic integration and cooperative agreements -- Foreign direct investment -- The foreign-exchange market -- The determination of exchange rates -- Governmental attitudes toward foreign direct investment -- International business negotiations and diplomacy -- Country evaluation and selection -- Collaborative strategies --Control strategies -- Marketing -- Export and import strategies -- Global manufacturing and supply chain management -- Multinational accounting and tax functions -- The multinational finance function -- Human resource management.…”

Tabla de Contenidos: “…Cultural anthropology and international business -- Culture and international business a conceptual approach -- Communicating across cultures: language -- Communicating across cultures: the nonverbal dimension -- Contrasting cultural values -- Negotiating across cultures -- Coping with culture shock -- Developing global managers -- Cross-cultural scenario discussions -- Locating relevantcultural information.…”