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  1. 1
    por Méndez García, Juan Carlos
    Publicado 2009
    Tesis Libro
  2. 2
    “…BACKGROUND AND AIM: In the United States, the fast food companies McDonald’s and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. …”
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  3. 3
    “…METHODS: Between 2013 and 2014, receipts (N=12,165) from consumer purchases were collected at 60 different locations of five fast-food restaurant chains in New Jersey and New York City, USA (ie, Burger King, KFC, McDonald’s, Subway, and Wendy’s). …”
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  4. 4
    “…Setting 89 fast food restaurants in four cities in New England, United States: McDonald’s, Burger King, Subway, Wendy’s, KFC, Dunkin’ Donuts. Participants 1877 adults and 330 school age children visiting restaurants at dinnertime (evening meal) in 2010 and 2011; 1178 adolescents visiting restaurants after school or at lunchtime in 2010 and 2011. …”
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  5. 5
    “…RESULTS: Almost all of the 92 QSR children’s meal advertisements that aired during the study period were attributable to McDonald’s (70%) or Burger King (29%); 79% of 25,000 television placements aired on just four channels (Cartoon Network, Nickelodeon, Disney XD, and Nicktoons). …”
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  6. 6
    “…For experiments, the tweets for the top five fast food serving companies are collected which include KFC, Pizza Hut, McDonald’s, Burger King, and Subway. Experimental results reveal that deep ensemble models yield better results than the lexicon-based approach and BiLSTM+GRU obtains the highest accuracy of 95.31% for three class problems. …”
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