Tabla de Contenidos: “…Introduction: Three rules of epidemics -- Law of the few: Connectors, Mavens, and salesmen -- Stickiness factor: Sesame street, blue's clues, and the educational virus -- Power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- Power of context (part two): Magic number one hundred and fifty -- Case study: Rumors, sneakers, and the power of translation -- Case study suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Endnotes -- Acknowledgments -- Index.…”