“…Wadsworth series in mass communication and journalism…”

“…Wadsworth series in speech communication…”

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Tabla de Contenidos: “…Global communication: background -- Development research traditions and global communication -- The message: the role of international organizations -- Public diplomacy: new dimensions and implications / Nancy Snow -- The medium: global technologies and organizations -- Internet: the evolving frontier - American multimedia conglomerates -- Non-US stakeholders of multimedia conglomerates -- Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN: international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.…”

Tabla de Contenidos: “…Introduction to research culture -- Asking questions about communication -- Finding, reading, and using research -- Observing and measuring communication variables -- Designing valid communication research -- Research ethics and politics -- Experimental research -- Survey research -- Textual analysis -- Naturalistic inquiry -- Describing quantitative data -- Inferring from data : estimation and significance testing -- Analyzing differences between groups -- Analyzing relationships between variables.…”

Tabla de Contenidos: “…Logan -- Orality, literacy, and modern media / Walter Ong -- Communication and faith in the Middle Ages / James Burke and Robert Ornstein -- The print revolution. …”

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