Tabla de Contenidos: “…Introduction : "Worship at the altar of convergence" : a new paradigm for understanding media change -- Spoiling Survivor : the anatomy of a knowledge community -- Buying into American Idol : how we are being sold on reality television -- Searching for the origami unicorn : The Matrix and transmedia storytelling -- Quentin Tarantino's Star Wars? Grassroots creativity meets the media industry -- Why Heather can write : media literacy and the Harry Potter wars -- Photoshop for democracy : the new relationship between politics and popular culture -- Conclusion : Democratizing television? …”