Tabla de Contenidos: “…Introduction : strategy and structure -- Historical setting -- Du Pont : creating the autonomous divisions -- General Motors : creating the general office -- Standard Oil Company (New Jersey) : ad hoc reorganization -- Sears, Roebuck and Company : decentralization, planned and unplanned -- Organizational innovation : a comparative analysis -- The spread of the multidivisional structure -- Conclusion : chapters in the history of the great industrial enterprise.…”