“…During quarantine, between March and May 2020, YouTubers disseminated information about Covid-19 and the quarantine. …”
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“…For instance, male YouTubers were rated as more violent than female YouTubers, and female YouTubers were rated as more attractive and popular than male YouTubers. …”
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“…This article seeks to identify the presence of food products on channels featuring kid YouTuber vloggers (or ‘kidfluencers’) aged under 14 years old in Spain, the United States and the United Kingdom, to determine if they are encouraging a healthy diet. …”
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“…The findings suggest young people’s engagement with YouTuber health content is dependent on how they encounter it, YouTubers’ motivations for producing it, and the perceived relatability, sincerity, and generalization present in this content. …”
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“…Responding to this ongoing trend, this study investigates how fitness YouTube channel attributes and fitness YouTuber attributes influence flow experience, satisfaction, and behavioral intention of YouTubers who work out at home via a fitness YouTube channel during the COVID-19 pandemic. …”
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“…Inductive thematic analysis identified six themes from children’s discussions of this marketing: (1) YouTubers fill a gap in children’s lives, (2) the accessibility of YouTubers increases children’s understanding of their actions, (3) influencer marketing impacts all—the influencer, the brand, and the viewer, (4) attitudes towards influencer marketing are most affected by a YouTuber’s familiarity, (5) YouTuber influencer marketing is effective because they are not ‘strangers’, (6) children feel able to resist influencer marketing of HFSS products. …”
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“…The patient worked as a YouTuber and has been editing and posting videos on the website for three years. …”
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“…In line with our hypothesis of MSMI, symptoms largely overlapped with those presented by German YouTuber Jan Zimmermann justifying his role as “virtual” index case in current outbreak. …”
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“…The 7 most impactful videos that were originally created by the YouTubers were selected for further analysis. They were compared with 7 videos uploaded by the same YouTubers right before the student suicide videos and 7 right after the student suicide videos. …”
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“…Among the main results, it is shown that most of the children who are the lead character of the channel are currently between 10 and 12 years old, having created the channels an average of five years ago, which shows how early many YouTubers are starting in this industry. There are also differences in the thematic axes of the channels' videos according to the gender of the children's influencers, with a higher representation of male YouTubers devoted to gameplays, while their female peers have a more significant presence in videos in the lifestyle category. …”
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“…In channels led by Kid YouTubers, there was a higher frequency of general advertising, food and food services in the videos. …”
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“…From early subliminal messaging in movie theatres to “drink Coca Cola” (a practice now illegal) to the modern social status of the ‘viral’ energy/hydration drink, Prime, promoted by YouTubers, food and drink has had a significant relationship upon a range of screen media. …”
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“…Although straight news was the dominant COVID-19 video source with various types of themes, its viewership per video was similar to that for entertainment news and YouTubers after March. RESULTS: We found, first, that collective public attention to the COVID-19 pandemic on YouTube peaked around March 2020, before the outbreak peaked, and flattened afterwards despite a spike in worldwide cases. …”
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