“…This article investigates the aestheticization of pregnancy testing and shows how increasingly visible public concerns about ‘schoolgirl mums’, abortion and the biological clock, dramatized on the big and small screen, propelled the commercial rise of Clearblue. …”
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“…This paper, in tracing the trajectory of these technologies of trauma and its cultural turn from the sensorial to mass witnessing to the aesthetic regimes of immediacy in the digital age, comes to term with our machinic bind in releasing trauma and its aestheticization as a cultural artefact and the unethical challenges, which unfold in such a proposition. …”
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“…Based on a discourse analysis of corporate communications and marketing campaigns, we identify three distinct discursive strategies for managing meat criticisms: (1) global managerialism (McDonald’s); (2) aestheticized simplicity (A&W); and (3) nostalgic, personalized appeals (Wendy’s). …”
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“…Diario de una madre mutilada, by Ester Hernandez Palacios, with the tools of bajtinian dialogism, in order to validate the hypothesis that the aestheticization that, in the hands of a member from the “lettered city”, experiences the testimonial, genre gives it a semiotic upgrade that allows it to testify to the truth both with its traditional tools and through those that inherits from literature. …”
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