Tabla de Contenidos: “…Greenberg -- Selling the border : trading land, attracting tourists, and marketing American consumption on the Baja California border, 1900/1934 / Rachel St. John -- Cinema on the U.S.-Mexico border : American motion pictures and Mexican audiences, 1896/1930 / Laura Isabel Serna -- Promoting the Pacific borderlands : leisure and labor in Southern California, 1870/1950 / Lawrence Culver -- Finding Mexico's great show window : a tale of two borderlands, 1960/1975 / Evan R. …”