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    “…A highly effective tool that organizations use to elicit prosocial behaviour are solicitations for donations (e.g., of blood, time, or money). Using register and survey data on blood donations in the Netherlands, we examine to what extent compliance with these solicitations is predicted by being recruited via word of mouth (WOM) and talking about donations. …”
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    “…Participants were compared with respect to the amount of money they donated when given the opportunity to make a charitable donation. …”
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