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  1. 1
    by Bajpai, Naval
    Published 2015
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    Marketing Research
  2. 2
    Book
    International marketing research
  3. 3
    by Crouch, Sunny
    Published 2012
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    Marketing Research for Managers
  4. 4
    Published 1978
    “…Export market research.…”
    Book
    Introduction to export market research.
  5. 5
    by Lorie, James Hirsch, 1922-
    Published 1951
    Book
    Basic methods of marketing research
  6. 6
    “…This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. …”
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    R for marketing research and analytics
  7. 7
    by Finger, Lutz, Dutta, Soumitra
    Published 2018
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    Social CRM: market research
  8. 8
    “…The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. …”
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    R for marketing research and analytics
  9. 9
    “…The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. …”
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    Python for marketing research and analytics
  10. 10
    “…The empirical study was performed with data from 67 firms in the Spanish market research industry, which were analyzed using partial least squares (PLS). …”
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    Online Article Text
    Understanding the Determinants for the Adoption of Mobile Market Research: An Empirical Study in the Spanish Market Research Industry
  11. 11
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    Is EEG Suitable for Marketing Research? A Systematic Review
  12. 12
    “…The synthesis advances marketing research by combining customer experience, customer journey, value creation and co-creation, digital customer orientation, market orientation, and competitive advantage. …”
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    Marketing research on Mobile apps: past, present and future
  13. 13
    “…METHODS: The methods used in this research were the following: marketing research, method of sampling, descriptive methods, retrospective analysis, method of comparison. …”
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    Marketing research on the angiotensin-converting enzyme inhibitors antihypertensive medicines
  14. 14
    by Jung, Yeo Jin, Kim, Youngmin
    Published 2023
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    Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis
  15. 15
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    The Silent Majority: Limited Health Literacy Participants Missing from Market Research
  16. 16
    by Resnik, David B
    Published 2007
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    Text
    Beyond post-marketing research and MedWatch: Long-term studies of drug risks
  17. 17
    “…Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. …”
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    Use of Market Research Data by State Chronic Disease Programs, Illinois, 2012–2014
  18. 18
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    The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
  19. 19
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    Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
  20. 20
    “…We propose here that marketing research should increase consideration of the brain health of consumers, and argue that it would help both extend our current knowledge of vulnerable and other marginalised groups, as well as extend generalizability and external validity of marketing research in general. …”
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    Online Article Text
    Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
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