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Mercadotecnia
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Investigaciones
34
Administración
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Análisis de mercado
4
Investigación
3
Metodología
3
Estudio de casos
2
Mercado de exportación
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I Investigación de Mercadotecnia
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Marketing research
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Problemas, ejercicios, etc
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6“…This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. …”
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8“…The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. …”
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9“…The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. …”
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10por Pacheco-Bernal, Carmen, Jiménez-Zarco, Ana Isabel, Martínez-Argüelles, María-Jesús“…The empirical study was performed with data from 67 firms in the Spanish market research industry, which were analyzed using partial least squares (PLS). …”
Publicado 2020
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11por Bazzani, Andrea, Ravaioli, Silvio, Trieste, Leopoldo, Faraguna, Ugo, Turchetti, GiuseppeEnlace del recurso
Publicado 2020
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12por Stocchi, Lara, Pourazad, Naser, Michaelidou, Nina, Tanusondjaja, Arry, Harrigan, Paul“…The synthesis advances marketing research by combining customer experience, customer journey, value creation and co-creation, digital customer orientation, market orientation, and competitive advantage. …”
Publicado 2021
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13“…METHODS: The methods used in this research were the following: marketing research, method of sampling, descriptive methods, retrospective analysis, method of comparison. …”
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17“…Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. …”
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20“…We propose here that marketing research should increase consideration of the brain health of consumers, and argue that it would help both extend our current knowledge of vulnerable and other marginalised groups, as well as extend generalizability and external validity of marketing research in general. …”
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